What is a lead magnet?

Lead magnets are opt-in offers provided by a website in exchange for a visitor’s email address or other contact information. Lead magnets take the form of checklists, e-books, templates, white sheets, case studies, coupons, and more. Acquiring subscribers allows further communication and opportunities to serve your clients. You can’t serve them if you can’t find them, making opt-ins a key method of list building.

Lead Magnet Options

Tier 1

  • Checklist (up to 15 in list)
  • Cheat sheet (up to 400 words)
  • Worksheet (one page)
  • Resource list (up to 10 resources)

Tier 2

  • Infographic
  • Checklist (up to 30 items in list)
  • Resource list (up to 20 resources)
  • Workbook, up to three pages (up to 250 words each page)
  • Template, for example: a calendar or calculations sheet

Tier 3

  • Workbook or E-book, up to five (5) pages (up to 250 words per page, five pages equals one-half chapter of a novel)
  • Email course: Up to three emails with instruction on client’s desired topic. Ex.: how to use a product or a behind-the-scenes look at how a product is made or a service is provided. Each email may contain up to 350 words.
After choosing a lead magnet, the client is interviewed by Jamie Twitchel, a professionally-trained writer and journalist. Requisite information is compiled and the draft is created, with client getting final approval on design and content before work is considered complete. Clients may also opt for an all-in-one package of website design, copywriting and lead magnet creation.  

*Note that there is no cash value or refund if client content does not utilize all pages allotted for a lead magnet.

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